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京东商城是我国年轻的零售企业,也是中国最大的自营式电商企业。2004年京东初涉电商,年营业额仅1000万,6年后的2010年跃升为中国首家规模超百亿的网络零售企业,10年后的2014年5月22日,京东在美国纳斯达克上市,以286亿左右美元的市值成为继百度、阿里巴巴、腾讯之后的中国第四大互联网公司,并进入全球互联网公司十强。京东品牌值得研究之处甚多,其用大数据技术优化供应链、发展需求链方面的经验尤
Jingdong Mall is a young retailer in China and the largest self-operated e-commerce company in China. In 2004 Jingdong involved in electricity business, annual turnover of only 10 million, 6 years after the year of 2010 jumped to China’s first ultra-billion-scale online retailers, 10 years later on May 22, 2014, Jingdong in the United States The NASDAQ listed on the stock market has become the fourth largest internet company in China after Baidu, Alibaba and Tencent with a market capitalization of about 28.6 billion U.S. dollars, and has entered the top 10 global internet companies. Jingdong brand worth studying many, its use of big data technology to optimize the supply chain, the development needs of the chain of experience