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2009年,中国户外广告行业进入冷静调整期,各地户外广告整治依旧持续不断,加之争议不断的政府拍卖分成,使中国户外广告发展得并不顺畅。2009年,二级市场赢得了机会,成为户外广告增长的亮点。受拆牌影响,本来就趋于饱和的一级市场,媒体资源更加稀缺,成本也越来越高,更多的广告主开始挖掘二、三级城市的市场潜力。
In 2009, the outdoor advertising industry in China entered a period of calm adjustment. The reorganization of outdoor advertising throughout the country continued. In addition, the controversial government auction was divided into two parts, which made the development of outdoor advertising in China not smooth. In 2009, the secondary market won the opportunity to become the highlight of outdoor advertising. Affected by the demolition of the card, the market has become saturated. The media resources are more scarce and the costs are getting higher and higher. More advertisers start to tap the market potential of cities in the second and third tier.