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宋秩铭看上去是一个典型的老牌广告公司的传统广告人,坚信创意的力量;面对数字时代的洪流,广告界陷入恐慌与茫然的时候,他却在复杂的环境里看到了新渠道的机会。他惜字如金,似乎每一句话都要经过深思熟虑,言语简洁而审慎,然而话语中所包裹的观点却尖锐有力,面对数字化时代的到来,行动中也未见迟疑。他不喜欢预测未来,但下结论的时候十分笃定。他领导奥美中国不断在日趋复杂多变的环境里闪转腾挪,却又认为一切没有什么大的改变。
Song Mingming appears to be a typical traditional advertising agency veteran advertising company, convinced of the power of creativity; in the face of the torrent of the digital era, the advertising community into panic and dazed, he saw in a complex environment, new channels opportunity. He prayed like a gold, it seems that every sentence should be thoughtful, concise and cautious speech, but the views wrapped in discourse are sharp and powerful, in the face of the digital era, no hesitation in the operation. He does not like to predict the future, but the conclusion is very assured. He led the Ogilvy, China constantly flashed in the ever-changing and volatile environment, but did not think there was any big change.