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在诺基亚,虽然公司推出过一些不叫座的产品,但也孕育了许多创新的商品,机身无天线的手机便是一个很好的例子。1996年,一名工程师提出把手机天线移至机体内,当时这个想法立刻遭到反对,有些高阶主管认为,当消费者看不到天线时,他们会假设手机的传输能力不够强。但是研发部门领导人努佛却全力支持,不断在公司内进行呼吁,甚至指导这位工程师如何向提出质疑者解说。这个原本有可能胎死腹中的创意,在1998年上市后成为诺基亚史上最赚钱的产品之一,并且引起竞争对手纷纷模仿。
At Nokia, although the company introduced some products that did not make a name for itself, but also gave birth to many innovative products, cell phone without antenna is a good example. In 1996, an engineer proposed to move the cellphone antenna into the body, when the idea was immediately objected. Some executives thought that when the consumer could not see the antenna, they would assume that the phone's transmission capability was not strong enough. However, R & D leader Nufo fully supports and constantly calls for inside the company and even instructs the engineer how to explain to the questioning party. Originally likely to die in the abdomen of creativity, listed in 1998 became the history of Nokia, one of the most profitable products, and caused competitors to imitate.