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经销商的日子这几年的确不好过。产品同质化严重,下游客户动销不良,物流成本提升,管理难度加大,市场份额缩小,大品牌没利润,小品牌走不动,电商的冲击……同时还面临着自身的素质水平跟不上市场发展的趋势,创新能力差,不敢于变革,固步自封等内部的不足。以上诸多方面的体现就是经销商的盈利水平越来越差,俗称不赚钱了。在商言商,除非逃离,如果还在这个行当混,不突围就会被包围,被市场无情的绞杀。因而本文,笔者谈谈在新形势下,经销商
Dealer’s days in recent years really not good. Serious homogeneity of products, bad sales of downstream customers, increased logistics costs, increased management difficulty, reduced market share, lack of profitability of big brands, weakness of small brands and the impact of e-commerce. At the same time, they also face their own quality standards Not on the market development trend, innovation ability is poor, not afraid of change, rest on their laurels and other internal deficiencies. Many aspects of the above is the dealer’s profitability is getting worse, commonly known as not making money. Business negotiations, unless fleeing, if still mixed in this business, will not be surrounded by breakout, the market was mercilessly strangled. Thus this article, I talk about the new situation, the dealer