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互联网时代的来临,对传统渠道的冲击可以说是最直接的。从鞋服产业开始,到手机,再到零售百货,众多新兴互联网模式企业利用互联网直销直接革了传统渠道的命,再加上低廉的宣传成本,得以在市场迅速引爆。规模庞大、内功深厚的传统企业开始业绩下滑,连宝洁、沃尔玛、娃哈哈等都不能幸免。对于传统渠道功能的质疑开始甚嚣尘上,强调互联网营销的越来越多,是不是渠道没必要做了?还真有人是这么想的,也有人是这么做的。结果却是一言难尽。
The advent of the Internet era, the impact on the traditional channels can be said to be the most direct. Starting from the footwear industry, to the mobile phone, and then to the retail department store, many emerging Internet companies direct the use of the Internet direct marketing of the traditional channels of life, coupled with the low cost of publicity, to quickly detonated in the market. Large-scale, deep internal strength of traditional businesses began to decline in performance, even Procter & Gamble, Wal-Mart, Wahaha, etc. are not spared. Queries on the traditional channels began to rampant, emphasizing that more and more Internet marketing, is not a channel no need to do? Some people really think so, and some people do it. The result is hard to explain.