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(一) 报纸审读是划有一定重点阅评范围的。列为重点的,大都是有影响的主流媒体或容易引发导向问题的报纸。就一种报纸而言,审读即应该覆盖它的全部。广告审读,往往是报纸审读比较薄弱的“部位”。在这块经营“地盘”里,有不少审读员难以审查的“空白”。即便有《广告法》等相关法规的参照,或者工商行政管理部门专职人员的协同监督,仍会留下一些无法识别的“盲点”。比如,它的欺骗性,它的反科学性,对于不知底里和缺乏专业知识的审读员来说,便难有所为。近期,本地报纸媒体相继推出揭露性报道,继《三
(A) newspaper review is marked with a certain focus on the scope of the review. Highlights are mostly influential mainstream media or newspapers that can easily lead to orientation issues. For a newspaper, the reading should cover all of it. Advertising review, often read the newspaper is relatively weak “parts.” In this operating “site”, there are many “blank spaces” that are difficult for reviewers to examine. Even with the reference of the relevant laws and regulations such as the “Advertising Law,” or the coordination and supervision of full-time personnel in the administrative department for industry and commerce, some unrecognized “blind spots” will still be left behind. For example, its deceptiveness and its anti-scientificness make it difficult for readers who have no knowledge of the truth and lack of professional knowledge. Recently, the local newspaper media have unveiled expose reports, following the "three