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孔子学院经过8年多发展呈现蓬勃之势,同时也引起了人们的关注与担忧。虽然“传授汉语”的功能在不断地增强,可是“传播文化”的使命却不尽如意。德国歌德学院历经70余载,以其稳步的发展和成熟运作而不断渗透和强化着文化传播的功效。我国孔子学院应该借鉴歌德学院的做法,从文化传播的立场、对象、内容等方面予以明确的定位,在实施“汉语推广”的过程中实现“中国文化”传播之功能,为提高中国的软实力作出自己独特的贡献。
After more than eight years of development, the Confucius Institute is booming and attracts people’s attention and concerns. Although the function of “teaching Chinese” is continuously enhanced, its mission of “spreading culture” is not as good as it is. After more than 70 years of training, Goethe-Institut of Germany continues to infiltrate and strengthen the effectiveness of cultural communication with its steady development and mature operation. The Confucius Institutes in our country should learn from the practice of the Goethe Institut and clearly define the position, object and content of cultural communication so as to realize the function of spreading “Chinese culture” in the implementation of “Chinese promotion” China’s soft power makes its own unique contribution.