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政府、市场、技术是影响传媒生态系统的最基本的环境因素,其中技术是最活跃、起决定性的因素。当技术进入到数字化阶段后,对传媒生态系统的影响日臻重要,甚至起了决定性的作用。本文试从传媒生态的变化探讨数字化所产生的影响。
Government, market and technology are the most basic environmental factors that affect the media ecosystem. Technology is the most active and decisive factor. When technology enters the digital phase, its impact on the media ecosystem is becoming more and more important and even decisive. This paper tries to explore the impact of digitization from the change of media ecology.