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联华超市自1996年开始向全国市场拓展,不断探索跨地区连锁经营发展的新形式,逐步形成了适合不同地区、不同消费群体的商品采购运作体系,促进了全国各地商品流通,繁荣了地方消费品市场。联华超市在开拓全国市场过程中主要作了以下几个方面努力:一、实施工商双赢战略,构筑全国采购网络1、巩固工商联盟,联手开拓市场在当前买方市场供过于求的情况下,市场控制优势逐渐转向掌握商品分销渠道的零售商,我们提出,超市零售商与供应商之间的关系应该是一种互相合作、互为制衡、共生共荣的伙伴关系。这是因为:一方面供应商需要借助连锁超市网络销售
Since 1996, Lianhua Supermarket has expanded into the national market and continuously explored new forms of inter-regional chain business development. It has gradually formed a system of procurement and operation of commodities suitable for different regions and different consumer groups, promoted the circulation of commodities throughout the country, and promoted the development of local consumer goods market. Lianhua Supermarket in the process of developing the national market mainly made the following efforts: First, the implementation of business win-win strategy to build a national procurement network 1, consolidation of business alliances to jointly explore the market In the current case of oversupply in the buyer’s market, market control advantages Gradually turning to the retailers who are in charge of the distribution channels for commodities, we propose that the relationship between retailers and suppliers should be a partnership of mutual cooperation, mutual checks and balances and coexistence and common prosperity. This is because: on the one hand, suppliers need to use the supermarket chain network sales