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创名牌与护名牌是一个综合性的系统工程,它需要长远的战略思想和具体的战术步骤。为此,本文仅以创立与保护名牌的主要方法谈一些粗浅的认识。 一、创名牌 1、创名牌要优生 创名牌要优生,就是说商标要优生。为此,起名称要新颖别致,匠心独运、顺口悦耳、风格独特、易识难忘;同时还要考虑到商品的特点和消费心理等等,只有这样才能保证新生商标的优良。如美孚石油公司为确保商标优
A brand name and brand name is a comprehensive system engineering, which requires long-term strategic thinking and specific tactical steps. To this end, this article only to create and protect the brand name of the main method to talk about some superficial understanding. First, a brand-name 1, a brand-name Eucalyptus to eugenics, that is to say the trademark eugenics. To this end, the name should be novel and unique, originality, pleasing to the eye, unique style, easy to understand unforgettable; also taking into account the characteristics of goods and consumer psychology, the only way to ensure that the fine of the new trademark. Such as Mobil Oil to ensure trademark excellence