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通常跨文化交际是指具备不同文化条件及背景的民族成员互相之间展开的各项交流活动,跨文化交际属于社会较为普通且长久存在的现象。因为交际方面或者是双方之间对文化传统了解不足,或者是因为不同的文化背景下人们所呈现的说话方式及习惯均是不同,交际人员在进行交际中通常是无意遵循族语或者是说话方式,以此来表达自身思想及情感,从而也就出现了文化迁移。
Generally, intercultural communication refers to all kinds of exchange activities among ethnic members with different cultural backgrounds and backgrounds, and intercultural communication belongs to the more common and long-standing phenomenon in society. Because of the communicative or the lack of understanding of cultural traditions between the two sides, or because of the different cultural context of people are different ways and habits of speech, communicators in communication is usually unintentional follow the family language or the way , In order to express their own thoughts and feelings, thus also appeared the cultural migration.