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境外招展离不开与老外的深度交流。由于东西方文化差异及思维方式的不同,与其做生意想靠谈一次就搞定,恐怕很不实际。中国的展会主办方在与老外沟通时,除了解其参展需求外,也应了解和摸清他们的思路,多从习惯上做文章。汉语热创造招展环境距离8月27日开幕的第21届北京国际图书博览会(BIBF,以下简称“图博会”)已经进入最终倒计时阶段,其境内外招展工作亦已经临近收尾。据图博会组委会中国图书进出口(集团)总公司(以下简称“中图公司”)方面透露,本届图博会的展台总数约为2291个,参展国家和地区达到78个。从前两届的展会数据看,去年第20届图博会的境外展商为1102家,约占总展商数量的54.2%,与国内展商的比重为1.31:1;前年第19届的境外展商为1021家,约占总数的51%,与国内展商的比重为1.19:1。从增长数字上看,去年较前年增长3.2%。可以说,近几届图博会的境外展商
Bringing foreign talent can not be separated from the depth of exchanges with foreigners. Due to the cultural differences between East and West and the different ways of thinking, it is very unrealistic to rely on one-on-one business to do business. Chinese exhibition organizers in communication with foreigners, in addition to understanding their exhibitors needs, but also should understand and find out their ideas, and more from the habit of making an issue. Chinese hot create brisk enviroment The 21st Beijing International Book Fair (BIBF), which opened on August 27, has entered the final countdown phase and its domestic and overseas bazaar has come to a close. According to the figure of the Expo Organizing Committee China Book Import and Export (Group) Corporation (hereinafter referred to as “China Map Company”), the total number of booths for this year’s Expo is about 2291 and 78 participating countries and regions . According to the statistics of the two previous shows, the number of overseas exhibitors at the 20th CIFF last year was 1,102, accounting for 54.2% of the total number of exhibitors, accounting for 1.31: 1 of the total domestic exhibitors; the number of foreign exhibitors at the 19th session of the previous year was 1021 Home, accounting for about 51% of the total, with the proportion of domestic exhibitors 1.19: 1. In terms of growth figures, there was an increase of 3.2% over the previous year. It can be said that the recent chart Expo exhibitors overseas