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株洲火炬火花塞股份有限公司对广大消费者热切关注的产品质量问题,建立了具有独特思维方式和行为的“三敢观”。 敢于舍本 作为连续三次获得国家银质奖的产品,火炬火花塞在国内市场占有40%左右的份额。但近年来其产品市场不断受到冲击,经查其中有利用非正当渠道将公司的废、次品零部件,组装后销往市场的。 为保护火炬名牌,维护消费者权益,公司于去年3月6日举行了“湘火炬3·15特别行动”。在工商局公证人员和省、市消协的配合下,一辆10t压路机将总价值102.5万元、符合行业标准但低于公司内控标准的火花塞零部
Zhuzhou Torch Spark Plug Co., Ltd. has established a “three-minded view” with unique thinking styles and behaviors for the consumers’ eager attention to product quality problems. Dare to shun Benben As a product that won the National Silver Award three times in a row, the torch spark plug has a share of about 40% in the domestic market. However, in recent years, its product market has been continuously affected. After investigation, it has used unscrupulous channels to dispose of the company’s waste and defective parts and components and then sold them to the market after assembly. In order to protect the torch brand and safeguard the rights and interests of consumers, the company held the “Special Action on the Hunan Torch 3·15” on March 6 last year. With the cooperation of the notarization staff of the Administration Bureau and the provincial and city associations, a 10t roller will have a total value of 1.025 million yuan, a spark plug that meets industry standards but is lower than the company’s internal control standards.