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随着网络的普及,网络的移动化,企业越来越重视网络口碑营销的价值.本文在分析国内外关于网络口碑营销的相关成果的基础上,得出口碑数量、 专业性等因素会对大学生购买决策产生影响,并在此基础上提出对策建议.
大学生网络口碑营销因素分析及建议
【摘 要】
：
随着网络的普及,网络的移动化,企业越来越重视网络口碑营销的价值.本文在分析国内外关于网络口碑营销的相关成果的基础上,得出口碑数量、 专业性等因素会对大学生购买决策产
【机 构】
：
四川师范大学经济与管理学院
【出 处】
：
广东经济
【发表日期】
：
2017年8X期
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