论文部分内容阅读
电视台作为宣传社会主流文化,丰富广大民众精神生活的服务性机构,在我们的日常工作和学习中扮演着十分重要的作用,而且随着社会的发展和经济的进步,电视台创收的项目也在逐渐增多,在使电视台获得了更多的经济效益和社会效益的前提下也给电视台相关的财务管理人员带来了更多的压力和挑战,从另一方面来看,虽然随着网络技术的不断发展和进步,电视台依旧在现代媒体中占据着十分重要的作用,是现阶段我国的主流媒体之一,但是各个媒体之间的竞争在变得越来越激烈,电视台要想在激烈的媒体竞争中取得更快更好的发展和进步,根据自己的实际运营水平和战略目标不断的提高自身的财务管理能力是十分重要和必要的,然而就目前情况来看,电视台的财务管理工作依旧存在一些问题和不足,所以就竞争力视角下电视台财务管理工作的现状进行了阐释,分析了竞争力视角下提高电视台财务管理能力的必要性,进一步提出了行之有效的措施。
As a service agency that propagates the mainstream culture in the society and enriches the spiritual life of the general public, television stations play an important role in our daily work and study. As social development and economic progress have been made, television stations have also gradually begun to generate revenue Increase more and more TV stations in the premise of more economic and social benefits have also brought more pressure and challenges to the TV station’s financial management staff, on the other hand, although with the constant network technology Development and progress, the television station still occupies a very important role in the modern media and is one of the mainstream media in our country at this stage. However, the competition among various media is becoming more and more intense. In order to compete in the fierce media, In the faster and better development and progress, according to their actual level of operation and strategic objectives continue to improve their financial management capabilities is very important and necessary, but for the present situation, the financial management of television stations still exist some Problems and shortcomings, so the status quo of financial management of television stations in the perspective of competitiveness is explained and analyzed From the perspective of competitiveness, it is necessary to improve the financial management ability of TV stations and put forward effective measures.