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在广告招贴设计中,工业产品类的广告设计较之其它类的广告设计有较大的难度.如与文化娱乐类广告、食品类广告、化妆品类广告、公益事业类广告招贴等相比,工业产品的内容则大多显得机械、冷峻、缺少些活泼、温暖的人情味.加之工业产品本身固有的形象、功能、技术指标等已经划定,即它的内涵与外延有了一定的限度,不可更改、不易发挥想象,缺少些浪漫的特质.这无形中给广告的设计构思乃至画面表现形成束缚.人所皆知,广告是商品经济时代中,人类文化生活的最有时代感的艺术,既称之为艺术,就肯定拥有它的独特艺术魅力.那么
In the design of advertisement posters, the advertisement design of industrial products is more difficult than that of other kinds of advertisement design.As compared with cultural and entertainment advertisements, food advertisements, cosmetic advertisements and public service advertisements, the industrial The contents of the products are mostly mechanical, cold, lack of lively, warm humane. Coupled with the inherent image of industrial products, functions, technical indicators have been delineated, that is, its connotation and extension of a certain extent, can not be changed, Not easy to play the imagination, the lack of some romantic qualities.This is virtually bound to advertising the design concept and even the performance of the screen.As we all know, advertising is the era of commodity economy, the most contemporary culture of human cultural art, both that For art, it certainly has its unique artistic charm