挑剔的“上帝”与消费中的创造——关于女性消费心理的一个话题

• 作 者: 熊媤
• 出 处: 市场观察
• 发表日期: 2004年期
• 关键词: 女性消费 凤仪 广告公司 促销广告 购物篮 日本料理 投资比重 小异 白领丽人 系列产品

从触摸型消费到开放式货架 女作家梁凤仪在《女性消费观》一书中提到:“与男性最不同的一点是,女性很习惯一旦对某些货品产生兴趣,就会情不自禁地伸手去摸……从事百货业的商人会告诉你,凡是那些密封的货品的销售量一般比不上开放式包装的货品。” 这是一个有趣的事实。 女性一向被看作消费中的“中流

Leung Fung-yee, a woman writer from the touch-type consumer to the open-shelf magazine, mentions in her book Consumer Consciousness: “The most unusual thing about men is that women are so accustomed to being touched by certain products once they become interested The merchants in the department store will tell you that the sales of those sealed goods are generally less than those of open-package goods. ”This is an interesting fact. Women have always been seen as a mid-stream in consumption