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高速公路收费目前是山东高速公路有限责任公司的主要业务,因此提高通行费收入对于提高公司的经济效益来讲,意义重大。提高通行费收入有两个途径:一方面是在客户稳定的情况下,加大堵漏保收的力度,从而提高通行费收入;另一方面是发展潜在的客户群,提高收费站的车流量,增加通行费收入,从而改善公司的经营业绩。在目前情况下,发展潜在的客户群,提高高速公路车流量尤其重要,因此,就必须加强高速公路的宣传措施,让广大行车人了解高速公路。高速公路是服务企业,从一定意义
Expressway tolls are currently the main business of Shandong Expressway Co., Ltd. Therefore, increasing toll revenue is of great significance for raising the economic benefits of the Company. There are two ways to increase toll revenue: on the one hand, efforts should be made to increase toll revenue by increasing the amount of toll income and loss when the customer is stable; on the other hand, to develop a potential customer base and increase the toll traffic volume , Increase toll revenue, thereby improving the company’s operating performance. Under the current circumstances, it is particularly important to develop potential customer base and increase the traffic volume of expressways. Therefore, publicity measures must be stepped up on the expressways so that the majority of traffickers can understand the expressways. Expressway is a service enterprise, from a certain meaning