搞活企业市场营销的辩证思考

• 作 者: 隆英
• 出 处: 北京商学院学报
• 发表日期: 1992年04期
• 关键词: 企业市场营销 引导消费 辩证思考 市场竞争 市场细分 营销对象 市场买卖 营销竞争 营销环境 企业营销创新

搞活企业市场营销是企业生存和发展的要需,也是当前企业普遍关心并积极探索的问题。从实践情况看,虽有成功典范,也有失败教训。总结正反两方面经验,进行辩证思考,得到启迪。感到要搞活企业市场营销,使企业在激烈的市场竞争中立于不败之地,逐步从适应市场、引导消费发展到主宰市场,成为商战中的常胜将军,应坚持辩证

Invigorating corporate marketing is a necessity for the survival and development of enterprises, and it is also a problem that companies are currently concerned about and actively explore. From the practical situation, although there are successful models, there are also failures. Summarize both positive and negative experiences, conduct dialectical thinking, and gain inspiration. We must feel that we must invigorate enterprise marketing so that enterprises can remain invincible in the fierce market competition, gradually adapt to the market, guide consumption development, and dominate the market, and become the constant winner in business warfare. We should insist on dialectical