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随着武汉商业圈的发展与城市的繁荣,商业街区的视觉导向系统构建了商业街区的视觉形象和行为体验,以彰显城市文化的主题商业街区。本文以汉口永清街区武汉新天地商圈为例,旨在研究老租界在保留完好的外部建筑同时,如何建立新形态商业圈的视觉导视系统,从人性化创新视角、视觉符号新视角和文化创新视角等方面进行探析,使人们通过鲜明精准的视觉导视系统,了解其商业的方位及功能,并彰显商业街区圈的文化氛围。
With the development of Wuhan’s business circle and the prosperity of the city, the visual guidance system of the commercial district builds the visual image and the behavior experience of the commercial district to highlight the theme commercial district of urban culture. Taking Xintiandi shopping district in Yongqing district of Hankou as an example, this article aims to study how to set up a visual guidance system for the new form of business circle while retaining the intact external architecture in the old concession. From the perspective of humanistic innovation, a new perspective of visual sign and culture Innovative perspective and other aspects of exploration, so that people through a clear and precise visual guidance system to understand the commercial orientation and function, and highlight the business district district’s cultural atmosphere.