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当今时代,品牌已经成为全球经济界瞩目的焦点。而中国企业经过20年的发展,也已从产品经营阶段逐渐走上了品牌经营时代。作为国际品牌联盟(IBF)中国区的首席品牌官,梁中国一直在为中国品牌事业的发展摇旗呐喊。这次IBF和北京大学文化产业研究所联手举办的“首席品牌官(CBO)高级研修班”可谓是梁中国先生2005年在中国品牌界投下的“重磅炸弹”。带着对这个班及中国品牌业发展的强烈兴趣,笔者在北京大学对梁中国先生进行了专访。
In today's era, the brand has become the focus of attention of the global economy. The Chinese enterprises after 20 years of development, has also been from the stage of product management has embarked on the brand management era. As chief brand officer of IBF China, Liang China has always been shouting for the development of Chinese brand business. The “CBO Advanced Seminar” jointly organized by IBF and Peking University Institute of Cultural Industries is indeed the “blockbuster” that Mr. Liang cast on Chinese brands in 2005. With a strong interest in this class and the development of China's brand, I conducted an exclusive interview with Mr. Liang in Peking University.