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企业作为市场经济主体,想在激烈的市场竞争中站稳脚跟,建立一个团结、专业、高效的营销团队尤为重要。营销团队在企业中承担着品牌培育、产品销售、市场拓展等核心职能,作为企业发展的排头兵,工作任务重,业务活动多,人员分布广,如何统一思想认识,凝聚力量推动发展,对于营销团队建设意义重大。本文从基层党组织在企业营销团队建设中的教育引导、凝心聚力及监督保证作用出发,试论基层党组织在企业营销团队建设中的重要性。
Enterprises as the main body of the market economy, want to gain a foothold in the fierce market competition, the establishment of a united, professional and efficient marketing team is particularly important. Marketing team in the enterprise bear the brand cultivation, product sales, marketing and other core functions as a vanguard of enterprise development, heavy tasks, business activities, staffing widely distributed, how to unify the ideological understanding, to promote the development of cohesion, for the marketing team Construction of great significance. This article, starting from the grass-roots party organizations in the enterprise marketing team building education guide, solidarity and supervision to ensure that the role of grass-roots party organizations in the construction of corporate marketing team’s importance.