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20世纪70年代,美国传播学者与临床医生共同开创了健康传播应用理论的先河。近30年来医疗卫生与大众传播的整合互动已经密不可分。国内外研究表明:公众了解健康信息主要源于大众传媒。利用媒体进行健康教育宣导活动,确能促
In the 1970s, American communication scholars and clinicians pioneered the theory of health communication applications. In the past 30 years, the integration and interaction between health care and mass media have been inseparable. Domestic and foreign studies show that: the public to understand health information mainly from the mass media. Use of media for health education and advocacy activities, can indeed promote