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介绍了中国移动电子营销渠道现状,针对各营销渠道间缺乏信息共享和信息协同机制,提出了构建一体化的电子营销渠道思路和方案,实现基础服务和信息的共享复用,跨渠道的营销协同运营,更方便的精细化营销,解决电子营销渠道发展问题,提高中国移动的核心竞争力。
In this paper, the status quo of China’s mobile e-marketing channel is introduced. In view of the lack of information sharing and information synergy mechanism among marketing channels, an integrated e-marketing channel idea and scheme is proposed to realize the sharing and reusing of basic services and information and cross-channel marketing collaboration Operation, more refined marketing, to solve the development of e-marketing channels and improve China Mobile’s core competitiveness.