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1901年,速溶咖啡在美国推出,公司本来预测这种咖啡的“简单、方便”定会大受主妇们的欢迎。没想到的是,事与愿违,其销售并无惊人之处。公司经过调查发现,问题并不出在味道上,而是速溶咖啡“偷工减料”的印象太强。因为在美国,咖啡一直都是必须在家里从
In 1901, instant coffee was launched in the United States. The company originally predicted that the “simple, convenient” coffee would be greatly welcomed by housewives. What I didn’t expect was that things were counterproductive and their sales were not surprising. After investigation, the company found that the problem was not in the taste, but the impression of instant coffee “stealing work ” was too strong. Because in the United States, coffee always has to be at home from