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Q1:近日,“钻石暴利”说的舆论风波愈演愈烈,作为传统渠道的珠宝品牌商代表,二位怎么看待“暴利说”?苗:钻石暴利说是对行业不负责任的说法,会让消费者产生误区,甚至对钻石行业失去信心。消费者如果最终都不买钻石了,伤害的是整个行业。珠宝行业是一个对现金要求特别高的行业,一个专柜就需要几百万的投入,所以必须要有一个合理的利润空间,才能为消费者提供服务。文化推广,设计研发等都是需要资金的。珠宝承载着文化、情感的内容,不能以最终零售价格的高或低,来衡量它是否暴利,而是要考虑它的价值。“暴利说”的前提就是用钻石原材料的价格与
Q1: Recently, “diamond profits ” said the storm of public opinion intensified, as the traditional channels of jewelry brand representatives, two how to treat “Miao Li said ” Miao: Diamond profits that irresponsibility to the industry, Will make consumers misunderstandings, and even lost confidence in the diamond industry. If consumers do not eventually buy diamonds, hurt the entire industry. Jewelry industry is a particularly high demand for cash in the industry, a counter will need millions of inputs, so there must be a reasonable profit margin in order to provide services to consumers. Cultural promotion, design and development are all in need of funds. Jewelry carries the cultural and emotional content, not the final retail price high or low, to measure whether it is profiteering, but to consider its value. “Profiteering said ” on the premise that the price of raw materials and diamonds