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计算机和网络技术的发展使企业获取商业数据变得更加便捷。如何从海量的数据中提取有效信息并进行分析,进而做出快速准确的营销决策,已成为企业面临的一个课题。数据挖掘技术的应用为解决这一问题提供了有效的工具。数据挖掘就是从大量的、不
The development of computer and network technology makes it easier for businesses to access business data. How to extract the effective information from the huge amount of data and analyze it to make rapid and accurate marketing decision has become an issue that enterprises face. The application of data mining technology provides an effective tool to solve this problem. Data mining is from a lot of, no