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《直销管理条例(草案)》已经最终形成,预示着中国直销业的正规运行已进入阶段性倒计时的关键时刻,希望进入直销市场、尤其是已经在中国直销市场试运行的100多家内外资企业,以及包括从业于这100多家内外资企业上百万计的推销人员,无不翘首以盼政府的法规正式颁布的最激动人心的时刻。谁将最终获得政府准入直销经营许可证已成为热门话题。企业能否拿到许可证,不仅说明这100多家企业究竟谁将逐鹿中原的问题,而且还说明上百万计的推销人员将面临重新选择、更有千百万从业者新的机遇选择的大问题。为此,本刊依据《直销管理条例(草案)》中的相关条文,从100多家企业筛选出20家,从这些企业的实力和现有的发展状况,如企业注册资金、专卖店数量、产品质量的相关认证、品牌形象、产品价位、消费者的满意度等方面,来分析这些企业拿到直销牌照的可能性,为择业者提供一些较为直观的依据。这20家企业,如雅芳、完美等企业是1998年政府认定的10家转型企业,无论是软硬件都已达到政府准入要求,是最有实力获得政府准入牌照的直销企业;新时代作为中央直属企业,在企业的直销运作上,可作为民族企业的一个典型,获得政府准入牌照基本定局;天狮、安惠等其他民族企业的实力也不容质疑;立新世纪等跨国外资企业登陆中国的时间虽不长,但在其产品研发、资金等方面也都有冲刺获得政府准入牌照的实力。
The direct management regulations (draft) has finally come into being, which indicates that the regular operation of the direct selling industry in China has entered a crucial moment of phased countdown and hopes to enter the direct sales market. In particular, more than 100 domestic and foreign funded enterprises that have been commissioned in the direct selling market in China, Including the millions of salespeople who have worked in more than 100 domestic and foreign-funded enterprises, all of whom are most excited about the official promulgation of the laws and regulations of the government. Who will eventually get the government access to direct sales license has become a hot topic. Whether a company can get a permit shows not only who will compete for the Central Plains but more than a hundred companies, but also shows that millions of salespeople will face a new choice and new opportunities for millions of practitioners Big problem To this end, the magazine based on “direct sales management regulations (draft)” in the relevant provisions of more than 100 companies from the screening of 20, from the strength of these companies and the existing development status, such as business registration funds, the number of stores, Product quality certification, brand image, product price, consumer satisfaction and other aspects to analyze the possibility of these companies get direct sales license for the job seekers to provide some more intuitive basis. These 20 enterprises, such as Avon and Perfect Enterprises, are the 10 transitional enterprises recognized by the government in 1998. They have reached the requirements of government access for hardware and software and are the most powerful direct selling enterprises that have obtained government licenses. As a The enterprises directly under the Central Government can act as the typical national enterprises and obtain the basic precepts of government access licenses. The strength of other national enterprises such as Tianshi and Anyhui can not be questioned. In the new century, foreign-funded enterprises that have entered China Although time is not long, but in its product development, funding, etc. also have sprint access to government access to the strength of the license.