论文部分内容阅读
近年来,随着我国经济,尤其是对外经济的飞速发展。广告英语应运而生,广告英语不同于我们一般所了解的英语,它是一种运用独特的句式、修辞手法和词语的一种应用型英语形式。正是由于其本身的特殊性,近年来有好多学者进行相关方面的研究。广告英语作为一项新兴学术研究,也具有其自身的教育意义和价值。了解广告英语的特征和其教育价值,对于我们研究外国经济和文化以及我国对外贸易都有重要意义。本文以广告英语的特征分析为基础,研究得出广告英语的教育价值。
In recent years, with the rapid development of China’s economy, especially its foreign economy. Advertising English came into being, advertising English is different from what we generally know English, it is a kind of application of English using a unique sentence, rhetorical devices and words. It is precisely because of its own particularity that in recent years many scholars have conducted relevant research. Advertising English, as a new academic research, also has its own educational significance and value. Understanding the characteristics of advertising English and its educational value is of great significance for us to study foreign economy and culture as well as China’s foreign trade. Based on the characteristics of advertising English, this paper studies the educational value of advertising English.