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“包装常比盛装在里面的产品还重要。”这是美国食品工业一位高级顾问通过市场调查研究而得出的结论。当我们细心浏览一下市场的销售情景,便会体会出这句话的真正涵义。任何一种商品能否稳定地立足于市场上,取悦于消费者,培养和创造出社会消费的的新需求,往往与商品包装有着密切的联系。随着人们购买力的提高以及商业的繁荣和销售方式的发展,商品包装对促进销售的作用越来越明显。如何设计适应商业活动和消费者乐于接受的商品包装,已被广大企业和销售商所重视。今天我们如果仍然按传统的观念把产品作为主要销售对象,把包装仅看作具有单纯的保护功能和美化功能的话,那么产品就艰难立于不败之地。
“Packaging is often more important than the product that is contained in it,” the conclusion came from a market research study conducted by a senior adviser to the US food industry. When we carefully browse the market sales scenarios, we will appreciate the true meaning of this sentence. Whether any kind of commodity can be based on the market steadily and delight the consumers and cultivate and create new demands for social consumption is often closely linked with the commodity packaging. With the increase of people’s purchasing power and the prosperity of business and the development of sales methods, the effect of product packaging on promoting sales is more and more obvious. How to design and adapt to commercial activities and consumer acceptance of the product packaging, has been the majority of enterprises and vendors attach importance. Today, if we still regard the product as the main sales target according to the traditional concept and think of the packaging as a mere protection and beautification function, then the product will be hard to be invincible.