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品牌的巨大作用是众所周知的。顾客游弋市场,货比三家,中意谁家货就买谁家的。名牌信誉可靠,质量上乘,价格合理,受顾客青睐,容易出手。生意兴隆,财源也就茂盛。所以做买卖的,都想创个名牌。品牌作为厂商的标记性专业术语,是有特定内涵和严格定义的。“品牌,又称厂牌。是一个名词、术语、符号、表征或设计,或是以上几种的组合,是生产经营者用来确认其产品,并用心区别其他类似产品的商业名称和标志。”这表述与美国市场营销协会的定义基本一致,说明品牌是由名称、标志、联想、色彩等要素构成的复合概念,本质上代表着卖方对买方的产品特征、性能、质量、服务、信誉的责任承诺。如德国戴姆勒一奔驰汽车公司生产的汽车
The great role of the brand is well known. Customers cruising the market, shop around, who intended to buy someone’s favorite. Brand reputation and reliable, high-quality, reasonably priced, favored by customers, easy to shot. Business is booming, wealth will flourish. So do business, want to create a brand name. Brand as a manufacturer’s tagline terminology, there are specific content and strict definition. “Brand, also known as a label, is a term, term, symbol, characterization or design, or a combination of the above, used by a manufacturer to identify its product and intentionally distinguish the trade name and logo of other similar products . ”This statement is consistent with the definition of the American Marketing Association, indicating that the brand is a composite concept consisting of the name, logo, association, color and other elements, essentially representing the seller’s product characteristics, performance, quality, service, Credibility of the responsibility of commitment. Such as Germany, Daimler-Benz car company’s production of cars