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The article through a comprehensive analysis of the BT company, and coffee equipment, aswell as the Chinese coffee market conditions have made an in-depth study of thedevice,resulting in an overall comb of the status of current marketing channels for the coffeeequipment market in China and its advantages and disadvantages.Through the analysis of enduser demand, propose a different marketing channels to meet the demand of different endusers and service demands.This article with a large number of actual case analysis descriptionof marketing channels and different terminal types of demand relationships between users andto make recommendations suitable for this market of coffee equipment sales channels: directsales, facing different species and different channels of direct marketing users.Regionaldistribution, regional division, selection and management of regional distributors.Distributionwithin the region, for different regional distributors of the different pricing mechanism andstrategy.The coffee industry is an emerging industry in China, still has great room for growth,has a direct relationship with the coffee equipment market analysis and study of marketingchannels, will better serve this market, and promote the healthy development of his.