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The 21 st century is an era for brand competition.Although there are some more famous athletic chain enterprises in China, What are more gap to NIKE or ADDIDAS that is an international famous athletic chain enterprise.If the middle-small athletic enterprises want to continuous development, they must to be conscious to form logistics delivery system correctly and effectively.Compared to NIKEs or ADDIDASs, the logistics delivery system of athletic enterprises in China delay to develop, what is a choke point to increasing competition power.The aim to form perfect logistics delivery system is to distribute efficiency and to cut down delivery cost,that are an important way to increase marketing competition of athletic enterprise.There are theoretical research value and application significance to plan and to choose logistics delivery model for athletic chain enterprise scientifically and reasonably with Analytic Hierarchy Process.