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  5. Analysis of findings on Polish consumer's expectations of some marketing communication stimuli

Analysis of findings on Polish consumer's expectations of some marketing communication stimuli

来源 :第11届世界畜产大会(WCAP2013) | 被引量 : 0次 | 上传用户：hellojie
【摘 要】
：
Lamb meat has been one of the least popular meats in Poland and consequently,its domestic market share is very low.Consumer perception of lamb meat is of a dichotomous nature,including two utterly opp
【作 者】
：
Agnieszka Baruk Anna Iwanicka Anna Goliszek Tomasz M.Gruszecki Anna Szymanowska 
【机 构】
：
Economics and Management Department,University of Life Sciences,Lublin,Poland
【出 处】
：
第11届世界畜产大会(WCAP2013)
【发表日期】
：
2013年2期
【关键词】
：
Marketing communication Lamb meat 
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Lamb meat has been one of the least popular meats in Poland and consequently,its domestic market share is very low.Consumer perception of lamb meat is of a dichotomous nature,including two utterly opposite approaches.
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