旅游景区服务质量关键控制点的确定及实施研究--基于QFD工具应用视角

来源 :广州大学 | 被引量 : 0次 | 上传用户：wdtt5200

【摘要】

：

本文将QFD工具应用到旅游景区服务质量管理中,并以我国著名旅游景区九寨沟为观测点,通过网络调研及KJ法对游客声音进行识别归类,通过旅游景区质量屋的构建,得到旅游景区服务标准的输出项以及重要度排序,进而得到旅游景区服务标准中的关键控制点并对这些关键控制点提出了实施策略.本文的研究可为我国旅游景区有效的应用QFD工具,确定关键控制点并进行重点管理,提升服务质量及品牌竞争力提供参考.

【作者】

：

殷静文

【机构】

：

兰州财经大学工商管理学院,甘肃兰州730020

【出处】

：

广州大学

【发表日期】

：

2016年3期

【关键词】

：

旅游景区服务质量关键控制点品牌竞争力

下载到本地 , 更方便阅读

下载此文赞助VIP

声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架

论文部分内容阅读

其他文献

Perspectives on Sino-Africa Agro Cooperation

China-Africa cooperation has developed significantly after the end of the cold war.There has been a closer cooperation between China and African countries on bilateral trade and investments in the pas

会议

Sino-AfricaAgricultureFood aidTechnologyTrade

基于南北半球季节差异的世界大豆出口格局变迁研究

近三四十年来,世界大豆出口格局发生了巨大的变化,由美国的绝对主导逐渐转变为美国、巴西、阿根廷"三国鼎立"的格局,对中国的大豆进口来源布局战略乃至长期的粮食安全都具有重要影响.本文从理论上和实证上分析了南北半球的季节差异对一国大豆比较优势的影响,并基于此解释世界大豆出口格局的变迁.研究结果表明,一国大豆的出口数量在大豆收获季节后,将随着库存时间的延长而显著下降.处于收获季节的大豆比非收获季节的大豆更

会议

世界市场大豆出口格局南北半球季节差异

An endogenous theory of property rights based on China's rural informality

From a neo-liberal paradigm,secure,formal and private property rights are crucial to foster sustained development.From this follows that institutions that fail to respond to shifting socio-economic op

会议

Towards a sustainable livestock sector for food security in China:Technical and environmental effici

In the wake of economic development and raised living standards,Chinese consumption of pig meat has risen significantly.As a response to the increased demand,the Chinese hog sector,which was tradition

会议

Environmental efficiencyData Envelopment Analysishog productionChina

Urbanisation and rural reconstruction in China:Student migration and community value

The urbanisation in China cannot be separated but is interwoven with rural reconstruction,referring to the relocation of labour,land and capital within and cross village boundaries.This paper argues t

会议

urbanisationrural reconstructionland transferstudent migrationcommunity valu

Mining-induced resettlement and land subsidence in China

Underground mining in China has incited severe land subsidence causing the forced eviction of millions of farmers.Here we report on one of the earliest Chinese studies on Mining-Induced Displacement a

会议

The claim for metropolitan agriculture:institutional mechanisms and developmental divide compared in

Supporting agricultural development in urban environment has become a major concern of bursting metropolises,often linked with their regional livability and sustainability.Metropolitan agriculture has

会议

metropolitan agriculturedevelopment policyinstitutional mechanismsShanghaiPa

Evolution characteristics and provincial convergence of pesticide using intensity in China:A study b

Promoting the scientific and reducing use of pesticide is the internal requirement of safeguarding the safety of agricultural production,agricultural product quality and ecological environment,and rea

会议

pesticideusing intensityevolution characteristicsprovincial convergence

Towards a long-term anti-poverty strategy in rural China---An analysis of the current rural anti-pov

There is currently a big movement of "Poverty Elimination" nationwide in the rural China,by which the governments stated goal is to "eliminate rural poverty totally" by the year 2020 in this country.

会议

povertyrural povertyanti-poverty & development programChina

集体记忆理论在旅游地社会文化变迁中的应用构想

本文对解释旅游地社会文化变迁的理论进行简单的评述,然后介绍集体记忆理论的渊源与应用,最后从记忆主体、载体与社会文化变迁,集体记忆与人、时间、空间,集体记忆机制与社会文化变迁机制,集体记忆理论研究方法的应用四个方面说明在旅游地社会文化变迁中的该理论的应用设想.

会议

旅游地社会文化变迁集体记忆理论

旅游景区服务质量关键控制点的确定及实施研究--基于QFD工具应用视角

其他学术论文