Benefits of Bilateral Participation in Cooperative Advertising

来源 :第八届工业与应用数学国际大会 | 被引量 : 0次 | 上传用户：gx8689326

【摘要】

：

　　We propose a bilateral participation co-op advertisement system for a one-manufacturer/multi-retailer distribution channel,where the manufacturer's national

【作者】

：

Xie Jinxing

【机构】

：

Tsinghua Univ

【出处】

：

第八届工业与应用数学国际大会

【发表日期】

：

2015年期

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　　We propose a bilateral participation co-op advertisement system for a one-manufacturer/multi-retailer distribution channel,where the manufacturer's national advertising expense is shared by the retailers.

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Benefits of Bilateral Participation in Cooperative Advertising

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