This paper is based on the theory of conformity psychology,researches the influence of the small groups on the individual home products consciousness,with c
The health care system in China has been undergoing a series of reforms in the past decade to aim to improve accessibility for patients and efficiency in op
This study aims to analyze the antecedents of and pathways to emotional attachment towards luxury brands,with a persons passionate love as a starting point,
The research on marketing ecosystem based on data-driven in the big data environment is becoming the key field of enterprise management research and practic
This research investigates the impact of language switches or code-switching on ad effect.Based on the Markedness Model,it demonstrates that the code-switch
In this article,the authors combine consumer attitude toward global products(AGP)and attitude toward local products(ALP),with global brands attitude(AGB)and
As one subversive Information Technology(IT)change following cloud computing and Internet of Things,Big Data has gained wide attention from academia and bus
Around the world,many companies have been committed to public welfare about education,environmental,health and other public utilities,such as Coca-Cola,Proc