Social Commerce: The Impact of Social Climate on Friendship Group Members' Purchase Intention a

• 作 者: YiSun[1]KwokKeeWei[2]ChaobinFan[3]
• 机 构: Department of Management Science and Information Management, Huazhong University of Science & Techno
• 出 处: 信息系统协会中国分会第六届学术年会
• 发表日期: 2015年期

　　This article contributes to IS research by providing an enriched understanding about how social climate of friendship group affects members' purchase we-intention and actual behavior.Empirical data collected from 215 group members within a WeChat friendship group shows that social climate significantly affects group members' we-intention to purchase together.Meanwhile, friendship group members' perception of social climate can be influenced by their motivations to participate.This study highlights the importance of proximal social network in voluntary settings, illustrating that social climate influences friendship group members' purchase behavior through affective channels rather than cognitive channels.