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  5. Integrating Big Data Marketing to the Diffusion of Product Innovation in the Social Network Context

Integrating Big Data Marketing to the Diffusion of Product Innovation in the Social Network Context

来源 :香港城市大学,西安交通大学,南卡罗来纳大学 | 被引量 : 0次 | 上传用户：cardio
【摘 要】
：
The diffusion of product innovation has long been recognized as essentially a process by which the product innovation is communicated among members of a social system through certain channels over tim
【作 者】
：
Ben S.Liu T.Steven Chang 
【机 构】
：
Department of Marketing Quinnipiac University Hamden,Connecticut
【出 处】
：
香港城市大学,西安交通大学,南卡罗来纳大学
【发表日期】
：
2015年4期
【关键词】
：
Diffusion Innovation New Product Marketing Social Network Big Data 
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　　The diffusion of product innovation has long been recognized as essentially a process by which the product innovation is communicated among members of a social system through certain channels over time(Roger,2004a).
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