Lonely Heart, Warm It up With Love: The Interaction Effect of Loneliness and Relationship Status on

来源 :香港城市大学,华中科技大学,南卡罗来纳大学 | 被引量 : 0次 | 上传用户:fc2sql
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  Loneliness is very pervasive today: “at any given moment,there are around 20% of people who feel sufficiently isolated to experience loneliness”.Previous researches on the topic of loneliness mainly focused on its influence on people’s physical and psychological health,but only recently has research begun to shed light on consumption behavior.Drawing on the theory of attachment and loneliness,we examine the effect of loneliness on individuals’ conspicuous consumption.The findings are as follows: (1) Loneliness and romantic relationship status interactively affect conspicuous consumption.Specially,for the single,loneliness has a positive effect on conspicuous consumption; for the non-single,there is no significant effect of loneliness on conspicuous consumption (study 1 and study 2); (2) mate seeking motive mediates the interaction effect of loneliness and romantic relationship status on conspicuous consumption and materialism is ruled out as an alternative interpretation for the interaction effect (study 3); and (3) study 4 tested the moderation effect of different consumption domains (conspicuous versus inconspicuous goods),such that the interaction effect of loneliness and romantic relationship status was replicated for the conspicuous brand sports shoes,but was eliminated for the inconspicuous insoles.
其他文献
本文针对特大型连续服务供应商新顾客归类问题出发,利用原有的顾客用气负荷量的时间序列数据,根据WE公司要求预先设定原有顾客分为四类为标准,经过谱分析,因子分析,分层聚类分析以及逐步判别分析,经过一系列数据分析,得到了判别函数方程.令人感到惊讶的是,顾客用气波动性在因子分析与逐步判别分析中均占据主要位置,超过业务指标.该现象说明WE公司的顾客用气波动性是该公司首先要面对的问题.天然气新顾客分类将有利于
工作要求-资源模型(JD-R)研究作为一个进入21世纪后悄然兴起的新型人力资源研究领域,日益受到理论研究者和实务工作者的关注.本文在梳理国内外相关文献的基础上,回顾了JD-R模型研究的兴起背景,阐述了该模型的内涵,探究了JD-R模型理论发展的几个主要阶段,在此基础上,分析了该模型相关的实证研究成果,最后,指出了现有研究存在的不足并对未来的研究提出展望,以期为国内学者的后续研究提供借鉴和启示.
Crowdsourcing market provides a lot of advantages to solve problems of organizations,companies and individuals.As a result,it’s important to develop an understanding of online reference Groups and coo
企业微博被看作是企业的重要营销平台,发布广告是企业微博的重要营销活动之一.研究以Resnikand Stern(1977)的14条信息内容评估标准为理论框架,采用内容分析法探索了企业微博广告的信息内容、纵向变化及广告效果.研究发现:(1)广告微博比例显着高于非广告微博,并且信息性广告的数量显着低于无信息性广告,但是企业发布无信息性广告的偏好是渐渐形成的;(2)纯广告的平均信息线索数量显着高于复合广
This paper defines the life cycle system of the iron and steel products.By using EIO-LCA model,the paper measures the quantity of the direct,indirect carbon emissions and carbon emission deduction in
根据权力的接近-抑制理论,文章检验了权力感对信息依赖倾向及品牌态度的影响.实验结果表明高权力感者对正面信息的依赖倾向更强,从而品牌态度更高,而低权力感者对负面信息的依赖倾向更强,从而品牌态度更低.另外,实验验证了认知闭合需的调节作用,高认知闭合需要增强了高(低)权力感者对正(负)面信息的依赖倾向,从而品牌态度增强(减弱);低认知闭合需要减弱了高(低)权力感者对正(负)面信息的依赖倾向,从而品牌态度
根据框架效应理论,本文界定了网上补偿框架,将其分为积极补偿框架和消极补偿框架.通过实验发现,相对于积极补偿框架(赠送),消费者对消极补偿框架效(打折)的感知补救公平更高.另外,消费者的负面情绪(愤怒和无助)和失败严重程度对网上补偿框架的效应起到调节作用.结果表明,相对于消极补偿框架而言,体验到无助情绪的消费者对积极补偿框架的感知公平更高;相对于积极补偿框架而言,体验到愤怒情绪的消费者对消极补偿框架
Based on illustrating the relationship between TCM Five-Elements System and the objectives of the enterprise benefit system,the essay aims to interpret the consequences of the enterprises medicine rev
Taking the individual self-concept into the study of customer complaints,the paper constructs an integrative conceptual model to explain customers’ perception of service failure and complaining motiva