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New Energy Vehicle(NEV)contributes much to environment protection while bringing new lifestyles to users.In Chi- na, the sales volume of NEV is massive, however, the lack of innovation and product capability put a limit to the growth of NEV indus- try.Improvement of the both is needed to make the reason for users to buy NEVs is not only for government subsidies.Therefore, in light of the characteristics of vehicle industry, this paper tries to combine the integrated New Product Development method that emphasizes making product breakthroughs with the Design-Driven Innovation strategy that achieve a breakthrough in the meaning of the product, to form a brand new NX innovative design model applicable for the Fuzzy Front End(FFE)period of NEVsdevelopment, and this NX model has successfully applied on the technical development of an NEV for Online Car-hailing Services.