Purchasing Behaviors and Awareness of Food Safety in Chinese Consumers

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  This study examines consumers awareness of food safety and their food purchasing behaviors.We surveyed consumers inNanjing and Beijing.The results show that consumer with a lower level of education tend to be less concerned about some food factors compared to those with a higher level of education.The respondents with higher food expenditures were also more concerned about food safety compared to those who spentless money on food.Women,family with children and/or elderly people were also more concerned.Consumers in the used sample preferred to buy food from super market,paid more attention to expiration date of the food,food color and the nutrition content of food products.Consumers have little knowledge of who is responsible of food safety in China therefore educating consumers on who is responsible of food safety in China may help mitigate consumers concerns.
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