论文部分内容阅读
Objectives: 1.To advocate and support Ha Long Peoples Committee to issue a smoke-free policy with a clear enforcement mechanism 2.To design an effective communication strategy with appropriate materials and channels to stimulate behavior change 3.To raise awareness on smoking harms and enhance compliance of leaders and the public with the smoking ban 4.To build Ha Long into a smoke-free city model Methodology: Social marketing Activities: · Ha Long Project Steering Committee headed by the Vice-Chair of City Peoples Committee(PC)was established · Ha Long PC issued its own smoke-free policy · Enforcement Group was set up and regularly carries its task · Eye catching advocacy and communication materials with short and strong messages on harms of smoking and benefits of smoke free policy were carefully researched,designed and produced.