A Study on Crisis Types of Chinese Enterprises--Content Analysis of 105 Crisis Events from 2004 to 2

• 作 者: Wen Qiongjuan
• 机 构: MarketingdeparmentofmanagementschoolofWuhanUniversityofScienceandTechnology,Wuhan,China,430081
• 出 处: China Marketing International Conference 2017 (2017中国市场营销国际学
• 发表日期: 2017年7期
• 关键词: crisis categories crisis attribution crisis responsibility

　　This study uses the attribution theory and the crisis type theory to analyze the 105 crisis cases of Chinese enterprises from 2004 to 2015.The results revise and develop the existing crisis types,summarize and summarize the suitable Chinese The Crisis Types and Clusters of Social Practice.