The Value of Process and Efforts:Implicit Theories and Customers' Satisfaction with Service Rec

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户:fdghghjhghjjh
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  Mistakes in service are inevitable due to its people-based nature.Therefore,service recovery has been found necessary in improving customer satisfaction and maintaining the buyer-seller relationship for almost all service firms.In the current research,we propose and test how individual implicit theories about the stability or malleability of personal characteristics impact customers overall recovery satisfaction and re-patronage intention.
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