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目的招募低危固定无偿献血者,建立固定献血队伍,保证安全和充足的血液供应。方法1)以“四进”宣传活动,确立宣传工作“大框架”:通过以进机关、进社区、进大学、进农村为献血宣传主线,普及相关法律法规、血液常识,引导人们参与无偿献血。2)以多方位媒体宣传,提升公众无偿献血知识知晓率:一是利用大众传播媒介,开展无偿献血宣传。二是开展丰富多彩,形式新颖的宣传活动。利用节假日及特殊纪念日,开展有针对性的主题宣传活动,3)以真情服务,稳定无偿献血者队伍。
Objective To recruit low-risk, fixed-income blood donors to establish a fixed blood donation team to ensure a safe and adequate blood supply. Method 1) Propagandize “Four Frames ” Propaganda Activities “Great Frame ”: Popularize relevant laws and regulations, blood common sense and guide through entering organs, entering communities, entering universities and entering rural areas People participate in blood donation. 2) Advocacy in multidimensional media to raise public awareness of unpaid blood donation: First, make use of mass media to carry out blood donation and blood donation. The second is to carry out colorful, innovative forms of publicity activities. Take advantage of holidays and special anniversaries to launch targeted thematic campaigns; 3) Serve the unpaid blood donors in a genuine manner.