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Commentators in clinical disciplines have argued that human genomic project has “failed to deliver” what it promised! They suggest that the human genome has not lead to the rapid development of novel drugs and therapies.Whether you agree with this perspective or not,it raises serious questions about how omics data is used in applied research.I will argue that genomes are invaluable to entomologists providing data and tools that are improving our fundamental understanding of insect biology.However,there is a danger that we will be criticised for “failing to deliver” by not applying this knowledge to pest management and applied entomological problems.What are the measures that we can take to ensure genomics is translated to the field? And are we think strategically about the omic resources we need and use?