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农产品在由传统农业到现代农业迈进的过程中,怎么突破销售困局,建立更为有效和完善的渠道并不断创新,这是所有研究农业问题人士关心的重大课题。现在农产品基本上延续旧的销售办法,以农贸市场为主要源头,向交易集中的菜市场延伸,走的是超市与社区菜市场结合的销售思路,所以农产品的销售本质上思路仍然以政府主导的大市场为主,不断提出要建设大的贸易市场,建设规模型农产品交易市场,这样的销售方式将在很长时间占据主导。到目前为止,我国的高端农产品算是紧俏货,但依然存在诸多问题:如生产和销售脱节、市场定位不准、缺乏政府引导,区域性高端农副产品资源整合缓
In the course of moving from traditional agriculture to modern agriculture, how to break the sales dilemma, establish more effective and perfect channels and innovate constantly is a major issue that all agricultural researchers are concerned about. Agricultural products now basically continue the old sales methods to market as the main source of farmers markets to the transaction focused on the extension of the market, taking the supermarkets and community markets combined with the marketing idea, so the essence of the sales of agricultural products is still dominated by the government Large market-based, and constantly proposed to build a large trading market, building scale agricultural trading market, such a sales approach will dominate for a long time. So far, the high-end agricultural products in our country are regarded as tight goods. However, there are still many problems such as the disconnection between production and sales, the inaccurate market orientation, the lack of government guidance and the integration of regional high-end agricultural and sideline products resources