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当视觉的东西进入瓶颈期,对文字的重视度相对就提高了,文字的力量开始复苏。在我刚开始做广告的时候,文案是比较强势的。那个时候视觉技术是落后的,电脑也没有,做图也很麻烦,注定了文案的先锋地位。当时台湾的很多创意总监都是从文案出身,也是文案不得不强势的年代。后来电脑发展起来了,国外的东西也看得越来越多,很显然视觉的东西就变得越来越吸引人。记得当初做百事可乐的时候,香港奥美的广告人向大陆人讨教怎么去表达,可以
When the visual things into the bottleneck, the emphasis on the text is relatively increased, the power of the text began to recover. Copywriting is more powerful when I first started advertising. At that time visual technology is backward, the computer did not, the diagram is also very troublesome, destined to the vanguard of copywriting. At that time, many creative directors in Taiwan were all from the originality of the copyrights, and they also had a very strong era of copywriting. Later, the computer developed, and foreign things are also seen more and more, it is clear that visual things become more and more attractive. I remember doing Pepsi at the time, Hong Kong Ogilvy & Mather advertising to the mainland people to ask how to express, you can